Entry Diagnostic · The paid intake

Know which gaps will cost you — and in what order — before the capital moves.

A confidential, founder-led structural read of your Brazil entry. Ninety minutes of diagnosis, delivered back to you in writing. The fixed-scope front door to the Berg Architecture Protocol™ — credited in full toward your Blueprint.

Request the Entry Diagnostic €890 · credited toward your Blueprint · limited places monthly

Why it exists

The audit surfaces the gaps. It doesn't tell you which ones matter.

Your readiness audit shows where you're exposed. What it can't give you is prioritization, sequencing, and the real cost of each gap — the three things that decide whether your entry compounds value or compounds cost. The Entry Diagnostic is where that reading happens: a structured diagnosis, run personally, that turns a list of gaps into a critical path.

It does not give you prioritization, sequencing, or local execution. This is where the first two begin.

The 90 minutes

A structured diagnosis across five risk dimensions.

Not a sales call — a working session. I read your entry across the five dimensions of the Brazil Readiness Framework, pressure-test your thesis, and isolate the two or three gaps sitting on your critical path. You bring the operation; I bring the structure.

Market Intelligence

Whether your read of the Brazilian market is built for Brazil — or transposed from another. ICP, purchasing behavior, regional variance, willingness to pay.

Operational Backbone

The rails that carry growth: legal presence, fiscal structure, payment and banking infrastructure, the HQ ↔ Brazil operating model.

Cultural & Legal Adaptation

Where surface localization ends and structural exposure begins — language, relational tone, LGPD, CDC-compliant terms.

Conversion Engine

Whether traffic becomes revenue: mobile-first funnel, WhatsApp as infrastructure, localized checkout, local proof.

Strategic Ecosystem

The relationships that compress years into months: local partners, advisors, presence, and the introductions that open the market.

You leave the session knowing your critical path. You receive the sequence in writing.

The deliverable

A written diagnostic — not notes, not slides.

Within three to five business days of the session, you receive a confidential written briefing — dense, specific to your operation, and ready to take back to leadership.

Your entry thesis, reframed — sharpened into the single sentence it should be.
Exposure read across the five dimensions — where you stand, with decision gates.
Your critical path — the two or three gaps that actually matter, sequenced, with the cost of each.
A clear recommendation — where you enter the Protocol, and what the next step would architect.

The investment

€890

Credited in full toward your Blueprint

Not a discount — a first paid step that counts. The full fee is applied to any Blueprint engagement you proceed with within 60 days. The diagnostic stands on its own; the credit simply removes the friction of going deeper.

How it works

By application. Reviewed personally.

A limited number of diagnostics are taken each month. Every request is read by the founder before scheduling — to protect the depth of each session and the fit of each engagement.

Step 01

Request

A short application. Every one is reviewed personally — not routed to a calendar.

Step 02

Fit confirmed

If your entry is a fit, you receive your intake and a secure payment link.

Step 03

Diagnose

The 90-minute session, scheduled once your intake is complete.

Step 04

Delivered

Your written diagnostic, in three to five business days.

Selective by design. The fee reserves the time and reflects the work.

Right fit

Who the Entry Diagnostic is for.

Founders, CEOs, and heads of international expansion evaluating or committing to Brazil
Companies with capital and conviction that want clarity before deploying it
Private equity and investors assessing a portfolio company's entry or scale-up
Leaders who already ran the Brazil Readiness Framework and want the sequence behind the gaps

Not for exploratory browsing, shortcut-seekers, or those who treat structural complexity as something to bypass.

Before you apply

Questions we get first.

Is this a sales call?

No. It's a diagnostic. You leave with a structural read of your entry and receive it in writing. If a Blueprint is the right next step, the fee credits toward it — but there is no obligation, and the diagnostic stands on its own.

What if I'm not ready for a full Blueprint?

Then the diagnostic is exactly what you need: a prioritized, sequenced reading of your entry that you can act on internally, at your own pace — with the credit waiting if and when you choose to go deeper.

Why paid, and not a free introductory call?

Because it's a deliverable, not a pitch. The session produces real structural intelligence and a written briefing. The fee reflects that work — and reserves the founder's time for those serious about entering well.

I already completed the Brazil Readiness Framework. Do I redo it?

No. Your audit is the starting point. The intake captures only the context the audit doesn't — your thesis, capital, and timeline — so the session begins already inside your operation.